Scam Alert! Phishing, Vishing, and Smishing Can Drain Out Your Finances
Disclaimer: This blog is generic in nature. Ujjivan SFB does not take any responsibility for the accuracy of the information provided herein.
September 10, 2025

Digital banking in India has transformed the way we manage money. From instant UPI transfers to mobile apps that handle everything from savings to investments, convenience has reached our fingertips. But with this convenience has come a sharp rise in frauds. According to RBI reports, cyber complaints linked to banking scams have been climbing every year, and fraudsters are no longer limiting themselves to shady emails. They’ve moved into our SMS inboxes and even our phone calls.
This is where three terms often make the headlines: phishing, smishing, and vishing. At first glance, they may sound like tech or banking jargon, but in reality, these are three of the most common ways scammers try to trick ordinary customers into giving away sensitive details like banking passwords, OTPs, or UPI PINs.
Each method uses a different medium, but the goal is the same: to steal your money or identity. Let’s break them down one by one, starting with phishing.
What is Phishing?
Phishing in banking refers to fraudulent attempts made through emails or fake websites to trick you into sharing confidential details. These emails are designed to look like genuine messages from your bank, payment app, or even the Reserve Bank of India.
The tactics usually follow a pattern:
For example, you may receive an email claiming to be from your bank with a link to 'reset your password.' The moment you enter your credentials, scammers capture them.
Phishing works because of sheer email overload and the trust we place in official-looking branding. Even cautious users sometimes miss subtle details like a misspelled email domain or slightly altered web address.
What is Smishing?
If phishing happens over email, smishing in banking takes the same scam to your SMS inbox. The word comes from 'SMS + phishing.' With SMS open rates close to 98%, it’s no surprise fraudsters use this channel aggressively.
Smishing messages often claim to be urgent alerts from banks, government bodies, or delivery companies. Common tactics include:
The danger lies in shortened URLs (like bit.ly links), which hide the actual website address. Once clicked, they may install malware or open a fake login page.
For example, banks have continuously warned customers about smishing attempts where fraudsters send SMS with fake helpline numbers. Unsuspecting victims call these numbers, believing they are speaking to the bank, only to be manipulated into sharing sensitive information.
What is Vishing?
If phishing happens over email and smishing through SMS, vishing in banking takes place over the phone. The word comes from 'voice + phishing,' and it’s one of the oldest yet most dangerous fraud tactics because it preys directly on human trust.
In a vishing scam, you receive a call that appears to come from your bank, the Reserve Bank of India, or even law enforcement. Fraudsters use caller ID spoofing so the number looks genuine. With advances in technology, some even use AI-based voice cloning to sound eerily similar to real bank officials.
The scam usually follows a pattern:
Vishing works because people instinctively trust a human voice, especially when urgency and authority are involved. But remember: no genuine bank or RBI official will ever ask for confidential details over the phone.
Key Differences Between Phishing, Smishing, and Vishing
Though they use different channels, phishing, smishing, and vishing all share a single goal — to steal sensitive banking information. Here’s a simple breakdown:
Method | Medium | Common Tactic | Example | Impact |
Phishing | Email/Web | Fake links & cloned websites | “Update KYC” email | Credential theft, ID fraud |
Smishing | SMS/Text | Short links, urgent tone | “Account blocked” SMS | Malware, UPI fraud |
Vishing | Phone Call | Caller ID spoofing, pressure tactics | Fake RBI call for OTP/PIN | Direct fund transfer theft |
Warning Signs to Watch Out For
The first defense against fraud is awareness. While phishing, smishing, and vishing all use different mediums, their red flags are surprisingly easy to spot if you know what to look for.
Phishing (Email/Web):
Smishing (SMS):
Vishing (Phone Call):
Golden rule: No bank or RBI official will ever ask for OTP, UPI PIN, or passwords over email, SMS, or calls. If someone does, treat it as fraud instantly.
How to Protect Yourself from Scammers
The best protection against fraud isn’t complex technology — it’s caution and common sense. Here are simple yet powerful steps for safe digital banking:
1. Verify the Source: Always double-check email domains, SMS senders, and caller IDs. When in doubt, contact your bank directly using numbers listed on their official website.
2. Avoid Unknown Links: Don’t click on links from unsolicited messages. Instead, type your bank’s website URL directly into your browser.
3. Hang Up Immediately: If you get a suspicious call, disconnect immediately. Call your bank’s official helpline to confirm.
4. Enable Security Layers: Use spam filters, updated antivirus software, and official mobile banking apps from verified stores. Turn on two-factor authentication (MFA) wherever available.
5. Turn on Alerts: Activate SMS/email alerts for all transactions. This way, you’ll know immediately if something suspicious happens.
Reporting Fraud in India:
Quick reporting can often stop or recover fraudulent transfers before they settle into scammer accounts.
Final Thoughts
Phishing, smishing, and vishing may use different mediums — email, SMS, or phone — but their endgame is the same: stealing your money or identity. The more we rely on digital banking and UPI, the more attractive targets we become for fraudsters.
The good news? Staying safe doesn’t require technical expertise — just a healthy dose of skepticism and awareness. Always pause before clicking a link, replying to a message, or sharing details on a call.
Fraudsters evolve, but so can we. Share these tips with friends and family, because collective awareness is the strongest shield against banking scams.
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FAQs
1. What is the difference between phishing, vishing, and smishing?
Phishing happens via email/web, smishing via SMS, and vishing via phone calls — but all aim to steal banking details.
2. Can a bank ever ask for OTP or UPI PIN over phone/email/SMS?
No. Banks, RBI, or NPCI will never ask for OTP, PIN, or passwords. Any such request is fraud.
3. How do I report phishing or smishing in India?
Call your bank immediately, dial 1930, and lodge a complaint at cybercrime.gov.in.
4. What should I do if I already clicked a fraudulent link?
Change your banking passwords, block cards if needed, and report to your bank right away.
5. Is AI making vishing more dangerous?
Yes. Fraudsters now use AI voice cloning to mimic officials, making vishing scams harder to detect.
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