Scam Alert! Phishing, Vishing, and Smishing Can Drain Out Your Finances

Disclaimer: This blog is generic in nature. Ujjivan SFB does not take any responsibility for the accuracy of the information provided herein.

September 10, 2025

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Digital banking in India has transformed the way we manage money. From instant UPI transfers to mobile apps that handle everything from savings to investments, convenience has reached our fingertips. But with this convenience has come a sharp rise in frauds. According to RBI reports, cyber complaints linked to banking scams have been climbing every year, and fraudsters are no longer limiting themselves to shady emails. They’ve moved into our SMS inboxes and even our phone calls.

 

This is where three terms often make the headlines: phishing, smishing, and vishing. At first glance, they may sound like tech or banking jargon, but in reality, these are three of the most common ways scammers try to trick ordinary customers into giving away sensitive details like banking passwords, OTPs, or UPI PINs.

 

Each method uses a different medium, but the goal is the same: to steal your money or identity. Let’s break them down one by one, starting with phishing.

 

 

What is Phishing?

 

Phishing in banking refers to fraudulent attempts made through emails or fake websites to trick you into sharing confidential details. These emails are designed to look like genuine messages from your bank, payment app, or even the Reserve Bank of India.

 

The tactics usually follow a pattern:

  • Spoofed Bank Emails: Messages asking you to 'verify your account' or 'update KYC details'
  • Cloned Websites: A link inside the email takes you to a page that looks exactly like your bank’s login screen but is controlled by fraudsters
  • Urgent Tone: Language like 'your account will be blocked' or 'last chance to secure your funds' creates panic, leading you to act quickly

 

For example, you may receive an email claiming to be from your bank with a link to 'reset your password.' The moment you enter your credentials, scammers capture them.
Phishing works because of sheer email overload and the trust we place in official-looking branding. Even cautious users sometimes miss subtle details like a misspelled email domain or slightly altered web address.

 

 

What is Smishing?

 

If phishing happens over email, smishing in banking takes the same scam to your SMS inbox. The word comes from 'SMS + phishing.' With SMS open rates close to 98%, it’s no surprise fraudsters use this channel aggressively.

 

Smishing messages often claim to be urgent alerts from banks, government bodies, or delivery companies. Common tactics include:

  • Account Blockage Notices: 'Your bank account is temporarily suspended. Click here to reactivate'
  • Delivery Scams: Fake courier updates asking you to pay small 'pending fees'
  • Fake RBI Messages: SMS stating 'your KYC is incomplete' with a suspicious link

 

The danger lies in shortened URLs (like bit.ly links), which hide the actual website address. Once clicked, they may install malware or open a fake login page.

 

For example, banks have continuously warned customers about smishing attempts where fraudsters send SMS with fake helpline numbers. Unsuspecting victims call these numbers, believing they are speaking to the bank, only to be manipulated into sharing sensitive information.

 

 

What is Vishing?

 

If phishing happens over email and smishing through SMS, vishing in banking takes place over the phone. The word comes from 'voice + phishing,' and it’s one of the oldest yet most dangerous fraud tactics because it preys directly on human trust.

 

In a vishing scam, you receive a call that appears to come from your bank, the Reserve Bank of India, or even law enforcement. Fraudsters use caller ID spoofing so the number looks genuine. With advances in technology, some even use AI-based voice cloning to sound eerily similar to real bank officials.

 

The scam usually follows a pattern:

  • Caller claims your account has suspicious transactions
  • They pressure you to share an OTP or UPI PIN 'for verification'
  • Sometimes, they pose as customer service, asking you to install a 'support app,' which then compromises your phone

 

Vishing works because people instinctively trust a human voice, especially when urgency and authority are involved. But remember: no genuine bank or RBI official will ever ask for confidential details over the phone.

 

 

Key Differences Between Phishing, Smishing, and Vishing

 

Though they use different channels, phishing, smishing, and vishing all share a single goal — to steal sensitive banking information. Here’s a simple breakdown:

 

MethodMediumCommon TacticExampleImpact
PhishingEmail/WebFake links & cloned websites“Update KYC” emailCredential theft, ID fraud
SmishingSMS/TextShort links, urgent tone“Account blocked” SMSMalware, UPI fraud
VishingPhone CallCaller ID spoofing, pressure tacticsFake RBI call for OTP/PINDirect fund transfer theft

 

Warning Signs to Watch Out For

 

The first defense against fraud is awareness. While phishing, smishing, and vishing all use different mediums, their red flags are surprisingly easy to spot if you know what to look for.

 

Phishing (Email/Web):

  • Sender email looks odd (like support@bank-secure[dot]com instead of the official domain)
  • Poor grammar, spelling mistakes, or strange formatting
  • Links that don’t match the official website when you hover over them

 

Smishing (SMS):

  • Unsolicited SMS urging urgent action with suspicious links
  • Messages from random numbers instead of official bank IDs

 

Vishing (Phone Call):

  • Caller claims to be from RBI, a bank, or law enforcement
  • Asks directly for OTP, UPI PIN, or password
  • Uses pressure tactics like 'your account will be frozen' if you don’t comply

 

Golden rule: No bank or RBI official will ever ask for OTP, UPI PIN, or passwords over email, SMS, or calls. If someone does, treat it as fraud instantly.

 

 

How to Protect Yourself from Scammers

 

The best protection against fraud isn’t complex technology — it’s caution and common sense. Here are simple yet powerful steps for safe digital banking:

 

1. Verify the Source: Always double-check email domains, SMS senders, and caller IDs. When in doubt, contact your bank directly using numbers listed on their official website.

 

2. Avoid Unknown Links: Don’t click on links from unsolicited messages. Instead, type your bank’s website URL directly into your browser.

 

3. Hang Up Immediately: If you get a suspicious call, disconnect immediately. Call your bank’s official helpline to confirm.

 

4. Enable Security Layers: Use spam filters, updated antivirus software, and official mobile banking apps from verified stores. Turn on two-factor authentication (MFA) wherever available.

 

5. Turn on Alerts: Activate SMS/email alerts for all transactions. This way, you’ll know immediately if something suspicious happens.

 

 

Reporting Fraud in India:

  • Call your bank’s fraud desk immediately
  • Dial the National Helpline 1930 for financial fraud
  • Report online at the cybercrime portal

 

Quick reporting can often stop or recover fraudulent transfers before they settle into scammer accounts.

Final Thoughts

Phishing, smishing, and vishing may use different mediums — email, SMS, or phone — but their endgame is the same: stealing your money or identity. The more we rely on digital banking and UPI, the more attractive targets we become for fraudsters.

 

The good news? Staying safe doesn’t require technical expertise — just a healthy dose of skepticism and awareness. Always pause before clicking a link, replying to a message, or sharing details on a call.

 

Fraudsters evolve, but so can we. Share these tips with friends and family, because collective awareness is the strongest shield against banking scams.

 

Disclaimer:

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Know More

FAQs

1. What is the difference between phishing, vishing, and smishing?

Phishing happens via email/web, smishing via SMS, and vishing via phone calls — but all aim to steal banking details.

2. Can a bank ever ask for OTP or UPI PIN over phone/email/SMS?

No. Banks, RBI, or NPCI will never ask for OTP, PIN, or passwords. Any such request is fraud.

3. How do I report phishing or smishing in India?

Call your bank immediately, dial 1930, and lodge a complaint at cybercrime.gov.in.


 

4. What should I do if I already clicked a fraudulent link?

Change your banking passwords, block cards if needed, and report to your bank right away.

5. Is AI making vishing more dangerous?

Yes. Fraudsters now use AI voice cloning to mimic officials, making vishing scams harder to detect.

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