CORPORATE SOCIAL RESPONSIBILITY(CSR)
At Ujjivan Small Finance Bank, we firmly believe that the success of our business lies in its positive
impact created on the society. With this belief, we ensure a strong corporate culture, emphasising the
integration of CSR values with business objectives.
We stand by our motto, 'Build a Better Life'.
COMMUNITY DEVELOPMENT INITIATIVES
- COMMUNITY DEVELOPMENT INITIATIVES
- DISASTER RELIEF ACTIVITIES
- COVID PREVENTION AND RELIEF PROGRAMS
- PROJECT SWACHH NEIGHBORHOOD
Community development initiatives
Serving the unserved and the underserved of the country has always been at the heart of everything we do at Ujjivan Small Finance Bank. With Community Development being a key focus area and a vital part of our CSR initiatives, we specialise in Infrastructure Development and Aid programs. Under these initiatives, we have prioritized key areas, such as Education, Healthcare, Preventive Healthcare, Health Awareness, Sanitation, providing safe drinking water facilities etc. along with feeding the needy among others.
Please find below some of the projects we have done under community development initiatives:
Chotte Kadam projects
At Ujjivan Small Finance Bank, we always aim to create a positive impact on the society. Our Promoter, Ujjivan Financial Services Ltd. started the Community Development Program, Chotte Kadam back in 2017 with an objective to give back something meaningful to the communities, based on their needs.
Through Chotte Kadam, our aim is to serve unmet community needs of the unserved and underserved. This community development program focuses on delivering projects that are selected and then executed on the basis of requirements and decisions of the community. We give attention to broad categories of public infrastructure facilities (bus stops, drinking water facility, street lighting), education (upgrading schools), healthcare (improving health centers) and environment (renovating parks and public areas).
Ujjivan Small Finance Bank has a strategic partnership with Parinaam Foundation to carry out social welfare efforts. The bank volunteers worked along with Parinaam Foundation for a better and well-built India. Having successfully concluded 24 projects (and with 100 projects in the pipeline) in 12 states which has benefited over 4,76,700 individuals, Chotte Kadam is a movement that endeavors to make lives better, every day, in every way.
Healthcare infrastructure for CMC Vellore
Lack of timely medical care and quality facilities have always been a prime concern to the country, especially during the pandemic. As part of our healthcare initiatives, Ujjivan Small Finance Bank partnered with CMC Vellore, and provided 4 ICU units to their facility, especially designed to cater to a large number of COVID-19 affected patients. The units have been procured and have become operational, slated to impact about 500 lives a year.
Food aid program through Calcutta Social Project
At Ujjivan Small Finance Bank, we understand that building a better life becomes possible when our most basic needs are met. To further that Ujjivan Small Finance Bank partnered with the Calcutta Social Project, an NGO working in the slums of Kolkata. The partnership is intended to help more than 1200 people from the weaker communities of Kolkata through dry ration support for a duration of 3 months. Through CSP, we have also supported the online education program for underprivileged children and vocational training for the Girls Craft Centre run by the Calcutta Social Project.
Reaching out to rural children through e-Vidyaloka
While the world is going digital, the benefactors have mostly been the privileged, with the unserved and the underserved of the society left in the lurch. Taking this into cognizance, we at Ujjivan Small Finance Bank, partnered with – e-Vidyaloka, where we were able to enable access to quality education to the unserved by using digital technology. 420 video modules have been created for mobile app and broadcast as of 31st March 2021. e-Vidyaloka has also enrolled 3 NGO partners in Tiruvannamalai district of TN, reaching out to 35 children who are now availing the benefit of these classes.
The classes in Tamil have also been broadcasted on television through local cable networks reaching a massive 5.01 lakhs viewership. In Karnataka, 1 NGO partner has been enrolled to cover Dharwad, Bagalkot, Gadag and Belgaum districts, with 58 children benefitting from these classes directly. The classes in Kannada were also broadcasted through local cable networks reaching over 3.09 lakh viewers.
Cheshire Disability Trust
We at Ujjivan Small Finance Bank, firmly believe that everyone has the right to ‘Build a Better Life’, regardless of one’s ability. By partnering with – Cheshire Disability Trust, we drove this philosophy forward by supporting the Livelihood Enhancement Program to persons with disabilities. The participants would be trained on computer skills and other soft skills to make them more job-ready.
Food aid for inmates of Sumanahalli Society
Ujjivan Small Finance Bank has also supported the efforts taken to ensure timely nutritious food supply to 75 inmates of the Sumanahalli Society affected with Leprosy for a duration of 6 months starting from February 2021.
Health awareness through St. John’s Hospital
Dispensing accurate and timely information can make a world of difference, especially during the pandemic. To ensure that health-related education reaches out to over a 1000 people arriving daily at the St. John’s hospital, we supported the hospital in the procurement of 5 unique digital information kiosks designed to display health-related information throughout the day.
Disaster Relief Activities
When a natural calamity occurs, people in that region become helpless, lose their belongings, and suffer terribly. In 2019, one such unfortunate calamity occurred, where an exceeding amount of rainfall caused floods in many parts of India and ruined people’s lives. To help our fellow countrymen, the Ujjivan leadership team and the branches stepped into the field.
In 2019, due to incessant rainfall, the central and northern part of Karnataka witnessed a devastating flood. Thousands of houses were damaged, making living difficult for the inhabitants. Ujjivan Small Finance Bank reached out to 6,000 families in the affected regions, distributing food-grain kits to households and providing essentials like clothes, bedsheets and groceries to relief centers.
Similarly, in the Mysore district of Karnataka, we assisted 144 families with groceries and other daily essentials. In Tamil Nadu, all Ujjivan Small Finance Bank employees' collective effort helped around 200 relief centers in Nilgiri area. We donated sleeping mats, tarpaulin sheets and blankets, directly benefitting 1900 people who took refuge in those relief centers.
The floods didn’t spare Maharashtra either. Areas of Kolhapur, Sangli and Icchalkaranji suffered most, and the livelihood of the residents were disrupted. To help the homeless, Ujjivan Small Finance Bank distributed sets of utensils to 3,000 affected families. Additionally, we distributed 775 blankets as an immediate relief activity. We continued to help out the distressed in Gujarat and Assam, aiding more than 600 families.
In the year 2020, a raging cyclone, Amphan, lashed furiously on India's coastal areas. It damaged small houses and buildings, livestock, crops and crushed the subsistence of more than 6,500 families. Ujjivan Small Finance Bank distributed relief materials like blankets, masks, dry ration, and tarpaulins to help the people in cyclone-hit regions of West Bengal.
We also helped 7,800 families in Tamil Nadu (Pondicherry, Cuddalore, Tambaram, Vadalur, Ambur,
Mayiladuthurai, Kumbakonam, and Thiruvarur) who were affected by cyclone Burevi.
Similarly, Ujjivan Small Finance Bank distributed more than 3,000 blankets to people and families suffering from severe cold in the country's Northern and Eastern parts.
In the event of a fire breakout, families who lost belongings were provided with immediate materials like cooking vessels and blankets. About 55 families were supported under such initiatives in West Bengal.
COVID Prevention and Relief Programs
The Covid-19 pandemic has upended the world, disrupting the health and economy making things worse for those struggling to make ends meet. However, the primary threat was to people’s health. Ujjivan Small Finance Bank partnered with the non-profit organization – Give India Foundation to supply 5500 PPE kits to hospitals in Mumbai, to support doctors, nurses and hospital support staff members in addressing the issues faced by the end beneficiaries across India.
Ujjivan Small Finance bank has reoriented its CSR strategy, making the response to pandemic a priority goal for the FY 2020-21. We collaborated with Indian Association for the Blind (IAB) which is a non-profit organization that provides livelihood support to the visually challenged community. IAB partnered with several corporates for creating livelihood opportunities for the visually disabled community. However, the nationwide lockdown due to the Coronavirus outbreak obstructed the cash flow of the visually disabled community.
Ujjivan Small Finance Bank contributed Rs.10 lakhs under its CSR program, and the direct cash transfer helped 200 visually challenged families. Through this aid, families were able to arrange their daily needs such as food, medicine and other essentials.
Further to our efforts in extending better healthcare, Ujjivan Small Finance Bank has directly carried out support activities across 19 states in the country. We mobilized the regional executive committees of the bank to execute COVID-19 relief activities through the branch network. Through this network, we supported the front-line workers from healthcare, the police, municipality/panchayat workers, including bus drivers. Various relief material was distributed to the unserved and underserved public, such as PPE kits, dry rations, masks, gloves, sanitizers, sprayers, spraying vehicles, etc. The result was tremendous, impacting over 8,39,500 lives.
As part of the COVID-19 Education Initiative, over 3,57,000 people, including customers were trained on basic protocols to prevent the spread of COVID-19, with a host of benefits made available to them. The program also saw over 2,60,000 masks distributed and resulted in the enabling of 55,000 Arogya Setu App downloads.
Project Swachh Neighborhood
Ujjivan Small Finance Bank believes that charity begins at home. In adherence to our belief, we initiated our activities towards the Swachh Bharat Abhiyan, where we took the initiative to clean our neighbourhoods.
The Project started as a cleanliness pilot campaign covering areas near our Koramangala branch in Bengaluru. The initiative was later scaled to many more locations during the FY19-20, actively involving employees and communities in The Swachh Neighbourhood project.
Our objective was to build a sustainable model by educating the local community members on maintaining a clean neighbourhood.
As the first step towards cleanliness, we identified the dirtiest streets and areas in the locality. After that, we cleared the debris, garbage dumping areas, and littering spots. To further ensure that these clean spots don’t turn into a sorry state again, we painted the walls. We went hand-in-hand with the local community and the municipal bodies to monitor the clean areas and assure that it doesn’t turn into a garbage dumping spot again.
In addition to that our bank's employees reached out to local schools and involved little children in our cleanliness campaign. Involving children in this social cause raised awareness in the little ones, and they realised the importance of maintaining a clean environment. Many schools supported the drive and even organised awareness marches with placards designed by their students.
The Swachh Neighborhood projects have witnessed overwhelming participation - volunteers, including Ujjivan employees, students, members from the local community and municipal authorities. We also carried out our Project Swachh Neighborhood in Pune Municipal Corporation areas. Later, Pune Municipal Corporation organized ‘Swachh Puraskar 2019-20’ and Ujjivan Small Finance Bank bagged the consolation prize in the Best Swachh Private Organization category.
[*Data points mentioned above are considered projects which were executed between April, 2019 to March, 2021]
Ujjivan Small Finance Bank collaborated with ‘Calcutta Social Project’, a non-profit organisation based out of Kolkata. Together, we distributed food relief kits to over 11,000 people in the slum areas of Kolkata. We carried out the programs in October, November and December 2020.
We supported Calcutta Social Project’s efforts in providing online education for street children. Moreover, we were with Calcutta Social Project in their solemn initiative to give vocational training to more than 100 women in the community. The women were trained in the craft of mask making and stitching.
Know more about calcutta social project:http://www.calcuttasocialproject.org/
The Covid-19 outbreak adversely affected India’s education system. For the underprivileged communities, the light of education had almost vanished. Through our partner organization, “e-Vidyaloka”, Ujjivan Small Finance Bank adopted one district in Tamil Nadu and one district in Karnataka for providing education through mass view channels and digital classrooms for children.
Know more about e-vidyaloka:https://www.evidyaloka.org/
Ujjivan Small Finance Bank partnered with GiveIndia Foundation for its ‘India-Covid-Response-Fund’ and granted Rs. 45,00,000/- for the program. GiveIndia Foundation used this grant to supply more than 5,000 PPE kits to major Covid Hospitals in Mumbai during the early stages of the Coronavirus outbreak. Our collaboration worked towards spreading pandemic awareness among 2,50,000 people.
Know more about give India:https://www.giveindia.org/
Parinaam Foundation is a not-for-profit that works with urban low-income communities to bring them out of poverty through financial literacy and social inclusion programs. Their mission is to empower communities to live healthy, safe, sustainable, and better lives.
The collaboration of Parinaam Foundation and Ujjivan Small Finance Bank has successfully completed many Community Development Projects in India. It materialized the vision of helping the unmet and underprivileged. Parinaam Foundation, as a non-profit organization, has been an integral part of our Chotte Kadam Initiative.
Know more about Parinaam Foundation:http://www.parinaam.org/
Sumanahalli Society was started in 1978 for the treatment and rehabilitation of those affected by leprosy. Presently, we are also working for the care of the HIV/AIDS affected, and those with various disabilities. It is managed by a governing body of individuals drawn from different walks of life. Thus, the target group of our work consists of the leprosy affected, the People Living with HIV/AIDS (PLWH), the visually challenged, speech and hearing impaired, and people with loco-motor disabilities. As part of our support to the organisation, we have provided food aid for 75 inmates for a period of 6 months.
St. John's Hospital, Bangalore
St. John’s National Academy of Health Sciences (SJNAHS) is a state-of-the-art hospital with 1,350 beds that cater to all sections of the society. St. John’s Medical College, Bengaluru was established in 1963 by the CBCI with the aim of training healthcare personnel committed to serving the poor and the marginalized. It was dedicated as a memorial of the XXXVIII International Eucharistic Congress held in Bombay in 1964 and named after St. John the Baptist. A renowned Patron of Pope John XXIII, he was an ardent supporter of this initiative of the Catholic Church in India. Spread over 132 acres in a verdant campus in the salubrious climate of the Garden City of Bengaluru, this institution stands testimony to the purpose of serving the poor for which it was solely established. Ujjivan Small Finance Bank has supported them by providing 5 information kiosks, specially designed to display health related information and create awareness.https://www.stjohns.in/
Cheshire Disability Trust
Cheshire Disability Trust (CDT) is a member of the Leonard Cheshire Disability Global Alliance, a worldwide organization striving to better the lives of Persons with Disabilities (PWDs) through economic independence and self-reliance. From the time of its inception, CDT has impacted the lives of over 3,807 people by helping them earn a living and re-integrating them into the society. To achieve this, CDT focuses on employability-training and placement for PWDs aged 19 to 35. We have extended our support by helping them train over 100 PWDs with job-oriented skills.
Marwari hospitals have been offering high quality care according to the health needs of the patients. Ujjivan partnered with Marwari hospitals in Guwahati to provide Pediatric and neonatal setup to help children’s treatment.
Divya Nur Foundation
Our association with Divya Nur Foundation in Bhubaneshwar aims at empowering 100 unemployed youth by training them in basic computers, English language skills and retail industry domain knowledge, so that they can get placed with reputed retail firms. Together, we could place 60 of them.
Voice Of World
Voice of World is an NGO providing philanthropic services for the underprivileged especially the differently abled. The NGO caters to 300+ residential and 2000+ non-residential beneficiaries. Ujjivan partnered with Voice of world to make difference in the lives of the differently abled.
Our partnership with Savera society in Purnea, Bihar, hopes to make significant change in the lives of the rural women by training around 50 women on techniques for manufacturing jute and fibre productsincluding jute bags. By training more people in the making and use of such biodegradable products, we are also helping to build an alternate ecosystem for sustainable products.
As part of our partnership with ProVISION Asia, we distributed 40 specially designed wheel chairs amongst the differently abled community in Bengaluru. Our partner helped to identify needy persons who would be greatly empowered by the mobility they gained through wheelchair use and could better support themselves and their families.
Partnered with Maithree society, we adopted an education center in Chennai which works with the children categorised as Persons will intellectual and developmental disability(PwIDD). The center has 45 children with special needs and they have purchased two smart boards with the grants given to them.