Annual Report 2024-2025

Third-Party
Products

Enabling Access,
Empowering Growth.

We view third-party products as an integral pillar of Ujjivan’s strategy to deliver holistic, customer-focused financial solutions. Aligned with our broader mission to drive financial inclusion and empower vulnerable segments, the Third-Party Products (TPPs) vertical augments, the overall value proposition that we offer to our customers. By offering tailored insurance and investment solutions, we support customers in building long-term financial security, while also diversifying our fee-based income streams. This approach allows us to maintain sustainability and resilience in our business model, while enabling our customers to strengthen relationship through stronger engagement.

Our TPP portfolio encompasses a comprehensive suite, spanning Life, Health and General Insurance, Demat & Trading Account, Atal Pension Yojana and the National Pension System (NPS). These solutions are seamlessly distributed through an extensive network of branches, assisted digital channels and on-ground teams.

We are driven by our commitment to offer the right product, to the right customer at the right time. Leveraging cutting-edge data analytics, lifecycle mapping and digital tools, we are creating more personalised, relevant and timely offerings. More than just a revenue stream, TPPs serve as a catalyst for stronger customer connect, expanding financial resilience at the grassroot level. Moreover, robust compliance and governance frameworks, ensure every offering aligns with customer needs and regulatory standards – reaffirming our focus on transparency and customer centricity.

Performance Dashboard

566.02 Crores

Gross Premium Collected

115.8 Crores

Revenue

Highlights of FY 2024-25

  • Introduced new insurance variants, bolstered retirement solutions offerings and curated bundled solutions for different customer profiles
  • Implemented seamless assisted journeys through video Know Your Customer (KYC) and One-Time Password (OTP)-based consent which enabled improved mobile interfaces for TPP transactions
  • Fortified coordination between branch banking and TPP teams, resulting in better cross-sell performance
  • Leveraged analytics to drive personalised engagement and better product suitability
  • Conducted large-scale staff training and reinforced protocols related to sales, compliance, and customer protection

Opportunity Landscape

India’s TPP market is experiencing rapid growth, backed by rising financial literacy, accelerating digital adoption and increasing demand for financial protection and planning. Government and regulatory initiatives, including the introduction of simplified insurance products and liberalised distribution frameworks are creating more room for expansion.

The real opportunity, however, lies in unlocking the untapped potential in semi-urban and rural areas. With micro-insurance and digital investment solutions gaining traction, the landscape is ripe for banking institutions like Ujjivan which have a strong last-mile presence to catalyse inclusive growth.

Outlook

The trajectory for TPPs is one of robust growth and strategic relevance. We are committed to expand our product suite with simplified, accessible offerings such as micro-investments, embedded insurance and goal-oriented solutions.

With greater digital adoption, stronger analytics and seamless customer experiences, we aim to deliver greater value at every touchpoint. Simultaneously, we continue to solidify our leadership in the evolving financial services landscape.