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Annual Report 2024-2025

img Annual Report 2024-2025
Gold
Loan

Leveraging Liquidity,
Securing Future.

We acknowledge the role of gold loans as a time-tested and preferred secured credit avenue, particularly suited for individuals seeking prompt liquidity without relinquishing asset ownership. In line with our broader objective of advancing financial inclusion, Ujjivan’s Gold Loan segment continues to serve as a catalyst, delivering accessible, efficient and responsible financial solutions. Moreover, the transparency and flexibility offered by this product makes it simple, easy and convenient to, effectively address the dynamic credit needs of a diverse customer base.

Ujjivan offers a secured Gold Loan product which is a short- to medium-term credit solution offered against gold ornaments and coins. Designed to meet urgent liquidity needs, the product is characterised by flexible repayment terms, competitive interest rates, minimal documentation and expedited disbursal, making it high-yielding and operationally efficient. The addressable customer segment spans individuals, aged between 18 to 75 years, including salaried professionals, self-employed individuals, housewives and small business owners, many of whom may lack traditional income proof, but hold eligible gold assets.

To accelerate growth in this segment, we adopt customer-centric strategies, including simplified onboarding, targeted marketing, dynamic pricing models and enhanced digital platforms. The segment plays a crucial role in promoting financial inclusion by providing low-income groups and under-served communities with viable lending alternatives to informal credit channels.

Performance Dashboard

₹ 251Crores

Disbursements

16,400

Customer Base

Highlights of FY 2024-25

  • Achieved 100% system-driven loan processing via FinPower Loan Origination System (LOS) , ensuring faster turnaround time and operational transparency
  • Strengthened dedicated Gold Loan desks across branches with experienced Assets Desk Officer (ADO) staff for personalised service
  • Introduced high-tenure Gold Loan Elite product, which is well-received across key markets
  • Ensured adherence to conservative Loan-to-Value (LTV) ratios in line with RBI norms for asset quality protection
  • Expanded portfolio in under-served markets, particularly targeting women, farmers and micro-entrepreneurs
  • Conducted regular Loan Utilisation Certificate (LUC) checks and gold revaluation for robust risk management
  • Implemented Center for Research in International Finance (CRIF) High Mark-based credit scoring and CIBIL tracking for responsible lending
  • Maintained competitive interest rates, low processing fees and flexible repayment tenures from 6 to 39 months

Opportunity Landscape

Post-pandemic, changes in consumer behaviour heightened liquidity requirement, and sustained appreciation in gold prices collectively strengthened the demand trajectory for gold loans in India. For SFBs, especially those with a stronghold in rural and semi-urban areas, this segment presents compelling growth prospect. Their strategic opportunity lies in capturing market share from informal lending channels by delivering superior service, offering transparent pricing and upholding trustworthy practices. Moreover, the evolving market landscape offers avenues to expand into untapped geographies and develop long-tenure, high-value products catering to dynamic borrower needs.

Ujjivan is leveraging these industry tailwinds by:

  • Expanding outreach in rural and semi-urban markets
  • Launching the Gold Loan Elite scheme to serve premium clientele
  • Promoting financial literacy through programmes like DIKSHA
  • Focusing on Existing to Bank (ETB) customers for cross-selling secured offerings
Outlook

As we look ahead, Ujjivan is committed to unlock the full potential of the Gold Loan segment with a sharp focus on efficiency, risk control and deeper market penetration. By strengthening digital loan origination platforms, upgrading analytics-led risk management and expanding rural footprint, we aim to drive sustainable growth in this high-potential, low-risk asset class. By staying true to our pillars of affordability, transparency and inclusion, we envision the gold loan segment as a powerful enabler of financial dignity, supporting customers in their journey towards empowerment, while contributing significantly to our secured lending portfolio mix.

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