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Annual Report 2024-2025

img Annual Report 2024-2025
Housing
and Micro-
mortgages

Enabling Dreams,
Building Futures.

At Ujjivan, we recognise that access to affordable housing finance is essential to advancing financial inclusion, particularly for the under-served households in semi-urban and rural areas. Our housing finance solutions are designed to serve the Economically Weaker Section (EWS), Low-Income Group (LIG), and Middle-Income Group (MIG) in Tier 2, 3, and 4 cities, thus enabling homeownership for families traditionally excluded from formal credit channels. We specialise in supporting first-time homeowners, often transitioning from MicroBanking, by leveraging our strength in informal income assessment and decentralised legal and technical due diligence. Through this approach, we are bridging the housing finance gap and supporting aspirations for secure and stable living.

We leverage alternative credit assessments, localised legal and technical expertise, along with digital innovations to boost access to housing finance. In alignment with government initiatives such as Pradhan Mantri Awas Yojana (PMAY) Interest Subsidy Scheme (ISS), we enable eligible first-time homebuyers to benefit from targeted subsidy support. Through our One Bank, One Ujjivan approach, we create integrated customer journeys that extend beyond lending—enhancing cross-selling potential and fostering long-term, value-driven relationships.

Performance Dashboard

₹ 3,147Crores

Disbursements

37.8 % YoY

₹ 7,307.9 Crores

Book Size

48.4 % YoY

68,695

Customer Base

40.3 % YoY

Live Customers as on March 31, 2025

14,000+

In Micro-mortgages

61,000+

In Housing

( Growth in FY 2024-25 in Comparison of FY 2023-24)

Highlights of FY 2024-25

  • Focused on Tier 2 and 3 cities, enhancing customer retention and yield quality
  • Introduced a paperless customer onboarding system, reducing turn-around time and boosting team productivity
  • Expanded to 16 Retail Asset Centres (RACs) for efficient customer servicing, with plans to establish 9 more by FY 2025-26
  • Revamped the customer retention model, we retained 1,100+ clients with an Outstanding Principal (OSP) of ₹ 164 Crores in FY 2024-25, a 100% increase over the previous year
  • Productivity of the sales force improved to ₹ 26 Lakhs from ₹ 22 Lakhs in FY 2022-23, positioning the vertical among the top players in the affordable housing finance segment
  • Made a strategic shift to self-employed profiles, mitigating risks associated with cash-salary and daily-wage segments
  • Established a structured framework for handling Pradhan Mantri Awas Yojana (PMAY) Urban 2.0 interest subsidy applications, supported by an Memorandum of Understanding (MoU) with the National Housing Bank (NHB)
  • Added two new micro-mortgage products, expanding the vertical’s presence in Eastern India
  • Micro Mortgages play an important role in boosting the yield of the vertical
  • Micro Mortgages being 3-year-old business exhibits exceptional portfolio quality

Opportunity Landscape

The affordable housing finance sector in India presents significant growth potential, driven by:

  • Increased government support: Policies like Pradhan Mantri Awas Yojana (PMAY) Urban 2.0 and infrastructure development incentives are creating a strong demand for affordable housing finance
  • Rising demand in Tier 2 and 3 cities: Affordable housing growth is accelerating beyond metros, offering better yields, lower Loan-to-Value (LTV) ratios and higher retention rates
  • Digital transformation in lending: Adoption of paperless loan origination, digital underwriting and customer self-service platforms, is enhancing efficiency and accessibility
  • Diverse housing finance needs: Expansion into micro-mortgages and housing for self-employed and daily wage earners, presents an opportunity for customised financial solutions
Outlook

Moving ahead, we aim to prioritise profitability and portfolio quality by expanding our product suite and deepening our presence in high-yield Tier 2 and 3 markets. The adoption of an assisted digital model is set to enhance both loan processing and customer service, supported by Retail Asset Centres (RACs), vendor management tools and integrated service platforms that will improve operational efficiency.

Cross-sell opportunities will be strengthened through customised offerings across banking, insurance and deposit products—enabling deeper and more meaningful customer engagement. We will also continue facilitating government initiatives such as Pradhan Mantri Awas Yojana (PMAY) and the Interest Subsidy Scheme (ISS), making housing finance more accessible for first-time buyers. Backed by a customer-centric, digitally enabled and market-aligned strategy, we remain committed to strengthening our leadership in affordable housing finance while advancing financial inclusion and supporting homeownership for under-served communities.

MSME
Vehicle Finance