During the second wave of the pandemic, the public health infrastructure across the country had become overwhelmed. Ujjivan SFB stepped in to help and was involved in 33 projects, pan-India, benefitting the general public, healthcare, and ASHA workers. The projects were run under the aegis of hospitals and COVIDcare homes, in coordination with Central and State government bodies, and the scale of impact included 8 COVID-care homes and 22 hospitals, with a total of 3,80,000+ beneficiaries. The help that we extended was in the form of beds, bedspreads, oximeters, oxygen concentrators, oxygen cylinders, ITU beds, ventilator beds, PPE kits, gloves, mask, thermal scanners and other kinds of COVID safety gears for frontline workers. More than 534 healthcare workers and 676 ASHA workers were among the beneficiaries. The projects were executed in different ways – either directly by the bank or in partnership with organisations like CBCI Society, Bengaluru, and CMC Hospital, Vellore. For the former, we donated 6 ITU beds, while to the latter, we supplied 40-D Type oxygen cylinders.
Towards the beginning of the third quarter, the Bank shifted focus towards vaccinating the public, in consonance with the Government of India’s massive public vaccination programme. The Ujjivan Sanjeevani Kavach programme was launched in coordination with our regionlevel and branch-level teams to vaccinate our staff, their families, our customers and other members of the society. The programme was executed across 478 operational areas and we were able to facilitate 80,000 vaccinations through PHCs, UPHCs, government hospitals and private camps.
During the Yass cyclone, the Jaynagar region of West Bengal was severely affected. Teams from Ujjivan SFB’s Jaynagar branch reached out to affected families, assessed needs and provided help in the form of dry rations, plastic buckets, mosquito nets, etc.
In August 2021, there were heavy floods in the Tamluk and Panskura areas in West Bengal. While the state government provided relief in the most severely affected areas, we worked with government agencies to provide help in the form of dry rations, tarpaulin, phenyl liquid and mosquito nets, and thereby helped to check the spread of disease in the prevailing floodridden unhygienic conditions. We were collectively able to help more than 8,000 beneficiaries.
Several initiatives have been undertaken to improve educational access for disadvantaged groups. These were:
Ujjivan SFB regards the provision of skill-based training as a highly effective means of addressing the dual problems of youth unemployment and inadequate education. We, therefore, partner with several NGOs across the spectrum to get young people trained and readily employable.
Targeted help to PWDs
As a part of our partnership with Provision ASIA, we distributed 40 specially designed wheel chairs amongst the differently-abled community in Bengaluru. Our partner helped to identify needy persons who would be greatly empowered by the mobility they gained through wheelchair use, and could better support their families and themselves.
In the hope of creating wider social impact, we partnered with Parinaam Foundation to execute the Chote Kadam programme, which is designed to effect change across multiple areas. Five civil projects, whose creation and implementation would enable different kinds of positive change, were commissioned in the states of Karnataka, Goa, Rajasthan, and Gujarat. The projects include:
Financial Literacy Programme
Ujjivan SFB aims towards breaking India’s vicious cycle of generational poverty through holistic interventions focused on Social Development and Financial Independence for the unserved and under-served segments. Our aim is to empower communities by identifying their requirements for improvement, to collaborate and support them in the areas of healthcare, education, finance, livelihood and infrastructure support, to achieve their goals.
Diksha+ & Chillar Bank are classroom trainings spread across 21 states and Union Territories in 9 regional languages that have been designed to give lowincome families across India the knowledge and tools they need to save money and make informed financial decisions.
The Diksha Financial Literacy Programme is designed to empower women from low income families with the knowledge and tools they need to manage cash-flows, plan for the future and make informed, intelligent financial decisions.
As part of our FLP initiatives, Financial literacy training was imparted to 1.12 lakh customers through a mix of online and offline modes. The programme continues to play a crucial part in our efforts to drive digital inclusion, as we saw 26% of the attendees (from the underserved segments of society) availing digital platforms for loan repayment, with a significant number of customers opting for Setu app and Airtel Point.
Similarly, as part of Chillar Bank Program, an initiative designed to educate the children on the benefits of saving early and making long-term investments for the family; 3,253 children were trained across 200+ branches.
We crossed 1 Million beneficiaries ITD (11,28,659) (9,55,461 customer and 1,73,198 children) under Financial Literacy Program during FY-2021-22. 13,225 (12982 customer and 243 children) beneficiaries got access to Ujjivan SFB Products.
Beneficiaries ITD under Financial Literacy Program
*9,55,461 customer and 1,73,198 children during FY-2021-22.
Beneficiaries got access to Ujjivan SFB Products.
#12982 customer and 243 children during FY-2021-22.