With focus on reaching our customers at their doorsteps, we expanded our physical presence and strengthened our digital service apparatus, completing the shift from phygital to digital. Our individual loan is available in 568 branches, across Tier-II and Tier-III locations as well.
4% y-o-y 
76% y-o-y
56% y-o-y
y-o-y growth
y-o-y de-growth
During the year, we rebuilt our digital marketing strategy and strengthened our online presence with the launch of various campaigns on social media. These campaigns enabled us to enhance our customer outreach through analytics.
We further developed a fully automated loan process to ensure minimal touch points in the entire loan application to disbursal journey. The optimal use of advanced technology has led to process improvements that reduced our turnaround time and improved our efficiencies.
Growth in loan book
during FY 2020-21
Apart from technology, which played a key role in our growth, strategic alliances helped us reinforce our customer segmentation, further enabling us to develop tailor-made, differentiated offerings. During the year, we further restructured our product policies and interest rates in line with the market, which helped us gain a competitive edge over many prominent players.
Going forward, we will strengthen our fintech alliances and integrate best-in-class services in the industry by utilising our own API banking platform. The API banking platform will integrate processes and systems faster and make the system integrations completely foolproof, enabling seamless foray into instant credit decision and loan disbursals. We also look forward to launching pre-approved individual loan, balance transfer and overdraft facility to have a diverse product offering on the table.
Annual Report 2020-21